three people putting a puzzle together - Organic growth

Collaborative and organic growth

One of the biggest advantage of being a part of a community is collaborative and organic growth. What is means that start ups can share ideas with each other. Not only ideas, they can also share business requirements and help each other grow.
Of course one can always Google for services and find vendors. But that process takes time, effort and money. If there is a community or a mediator who is aware of what product and feature does one start up provide, what is the level of customisation possible, etc. it becomes far easier for businesses to collaborate – it is quicker. Also, there could be special offers and discounts for the community members or freebies like free trials, lower cost of plan upgrades, etc. further lowering the cost of operations.
For the business getting the revenue, the customer acquisition cost is far lower as compared to any other medium. Therefore, for them, it becomes easier to pass on some of the benefits to the buyers and give them offers like never before.
Many a times, the relations built through such interactions are not only transactional but go far deeper – sometimes even leading up to the start ups merging with each other.
RBC is one such unique community wherein startups come together not only for consultation, mentorship and coaching, fund raising but also for collaborative and organic growth. Once you are a part of the Racehorse Business Consultation ecosystem, any start up requiring services similar to what you offer, will be redirected to you. With a deep understanding of both businesses, the services and the expectations, the chances of such conversions are far higher than those one can expect through any other leads. Such invaluable benefits, one can never expect through stand alone business operations.

Collaborative growth is an approach strategy which emphasizes the collaboration and integration with customers, partners, vendors, competitors, employee and other critical stakeholders to generate-understand-develop value. In this strategy, the customer centricity plays a vital role where feedback and expectations from customers are incorporated into product, service, solution design. The data and information from business ecosystem players are captured for better innovation. Ideas from empowered employees are taken into account during the solution design. All these changes not only help the organisation but improve the entire ecosystem.

There is a multitude of benefits business can achieve from collaborating. Collaborative growth is inclusive, it helps in sharing complimenting factors of other business partners, vendors, service providers and stakeholder’s resources for mutual benefits. It helps in expansion both inorganically and organically. Resource sharing like office space, marketing channels, back end employees and services, fractional leaderships also helps in reduce costs and improve spend efficiencies. Opportunities for strategical joint ventures result in mutual growth, reduced competition, serving a larger customers base with lesser resources, expanding reach to new markets, etc. The impact of collaborative growth strategy helps in reducing risk. It also helps in increasing the over all business valuation to attract potential investors.

There can be many types of collaborative partnership. Some examples of the most effectives are:
• Strategic partner with complementary strength for new product/service development
• Joint venture for specific opportunity exploration
• Resource Partner for common space, leadership, technology, effort, other infra (supply chain/ logistic/ Procurement/ Retail)
• Marketing partner on campaign to broader audience
• R&D joint Partner for new areas of exploration, innovation, IP creation
• L&D Partner for continuous training, learning and expertise development

Transactional relationships might not have any more complication that having to interact with another business for a particular product or service. But, longer term, strategic partnerships might have a few challenges since they are multi business integrations. Some of them are:
• Creating of common goal, approach and decision making
• Resource allocation and intellectual property, information sharing and data security
• Trust and Transparency for open communication, communication protocol & leadership alignments
• Cultural difference and ways of working of multiple companies
• Legal and contractual agreement and creation of common interest
• Entry and Exit strategy

To Enable the Racehorse Business Consultation’s ecosystem support services:
• Send contact details and discuss with the RBC leadership team, a detailed the problem statement.
• RBC Leadership will analyse the core business, problem statement and identify strategic objectives
• RBC team will also Identify the resource gap and impact to business, risk assessment
• We will also Develop high level plan to address the need and approach
• We will scan the landscape of startups from RBC’s network for potential partners based on “tailored” requirement
• Evaluate partnership opportunities and create common ground of working, agreement and ways of working conditions, team formation & drive the program till delivered

Does RBC charge a commission through this model?
The charge for RBC to drive any collaboration program depends upon the type, size, complexity, benefit realisation and involvement of leadership teams. Each collaboration is individually analysed, designed, programmed for best possible improvement or success.